Ratings & Reviews are a form User Generated Content. They are one of the most important and powerful ways for businesses to easily demonstrate credibility, build trust and generate more sales.

There are endless surveys and studies that demonstrate the importance of providing authentic product reviews and the increase in sales that they have when customers take action such as:

72% of consumers will only take action after reading a positive review
88% of consumers trust online reviews as much as personal recommendations

Source: BrightLocal

HelpfulCrowd is here to share our knowledge to maximise the quantity and quality of product reviews you collect, curate and share for the most important business, yours.

We also recommend reading:

What are Ratings & Reviews?
Why is User Generated Content (UGC) important?
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