If you only have time to customise one item in HelpfulCrowd, it should be the review request email templates.
The templates contain a number of different configurable features and settings that allow you to customise and personalise you own message, which has been proven to significantly increase the number of reviews collected.
Your customers have busy lives just like you, so best practice is to keep it short with a direct call to action.
Review request emails work like this:
- Customer places an order
- First review email request is sent based on customisable variables - customisable number of day after a selectable trigger event
- If the reminder review request email template is enabled, a follow-up email is sent customisable number of days after the first request is sent if unreviewed items remain on the order
Note: only those items which remain unreviewed will be sent on the reminder email. If all items on the order have been reviewed before the reminder email date, the reminder email will NOT be sent.
Review Request Email Template Setup steps
- Goto Settings > Reviews > Email templates
- Select and expand the specific Review Request email template you wish to customise - first or reminder
- Edit template
- Refresh preview window
- Save when happy!
Pro Tip: To increase the number of reviews collected and also create repeat business add an 'incentive' message (like that in the text below) in the review request. Then send the reward in the form of a static coupon using the Thank-you email feature.
Screenshot: Key elements in first review email template
All HelpfulCrowd email templates use a similar structure with similar placeholders, so once you've mastered review request emails templates you can continue and personalise other email templates including Q&A email templates.
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